Research: Designing a Social Business that Benefits the Core
Research: Designing a Social Business that Benefits the Core
This post was originally published at bcg.perspectives. By Douglas Beal, Florian Dahl, Sophie Eisenmann, Daniel Nowack, and Frauke Uekermann
A growing number of companies around the world have launched social-business subsidiaries as part of an agenda to bring about positive change. Such businesses are designed to solve a social problem, such as unemployment, malnutrition, or hunger. Unlike a charity, a social business aims to be financially self-sustaining; profits are reinvested to advance its social mission. It is notable and encouraging that large corporations, in particular, are joining this movement, given their deep expertise and ability to scale up initiatives rapidly.
Since 2012, BCG has been partnering with microfinance and microcredit pioneer Muhammad Yunus—a recipient of the Nobel Peace Prize and the founder of Grameen Bank and Yunus Social Business—to advance social-business initiatives. In the course of this collaboration, we have discovered that a social business does not just have a positive impact on the community it is designed to serve. It also delivers tangible benefits to the parent company. (See The Power of Social Business, BCG report, November 2013.) While some of these benefits are to be expected (such as positive brand perception and strong employee engagement), others are perhaps more surprising. We have also learned that companies do not automatically achieve these benefits when they launch a social business. They must be earned through careful upfront planning and thoughtful execution.
Social business boosts livelihoods and recycling efforts in India
Social-business entrepreneur Roshan Miranda saw an opportunity to address the environmental challenges of waste recycling while also improving the livelihoods of waste pickers. He co-founded Waste Ventures India, a social business that works with waste pickers to boost their income and India’s recycling efforts.
Harnessing the Power of Networks for Social Impact : Part I
Networks exist in many forms and serve a vast array of different purposes. There’s the beautiful synergies in nature that allow humans and trees to breathe each other’s waste, and there’s the way that organisations function through a distributed network of interacting social animals. In all these examples, shared purpose and communication (of one type or another) are key.
Professor Yunus joins the Open Value Foundation in Spain, celebrating their partnership with Yunus S
Yunus Social Busines (YSB) and its sister organisation Zero Poverty Ventures are cooperating with Global Social Impact (GSI) and the Open Value Foundation, founded by María Ángeles, to bring expansion funding to high potential Social Businesses in East Africa.
