More than 40 million Brazilians live in housing that suffers from residual damp, mold, and poor ventilation, all factors that contribute to serious public health problems. Jardim Pantanal is a poor community, in the East Zone of São Paulo built on wetland at the edge of the city. High humidity and frequent flooding mean many residents live in housing that is permanently damp and in constant need of repair.Founded in 2014 Moradigna provides building and renovation services to low-income households in Jardim Pantanal, helping residents improve their living environment and their health.
Matheus Cardoso, founder of Moradigna is a resident of Jardim Pantanal. “When families realize they can transform the whole house they feel empowered, knowing that they can live in a better environment. Its is not a privilege, it’s a human right. A house is the most important part of many peoples lives, to Moradigna, making people feel comfortable and healthy inside their own home is very gratifying.”

Currently, Moradigna employees +22 workers from the local area and has transformed more than 100 houses, impacting more than 500 lives. Moradigna has proven that there is a huge unmet demand of this kind of service in low-income communities in Brazil.
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By leveraging the power of their people and their commercial acumen, Reckitt's objective with the accelerator is to scale innovative, locally designed approaches in Brazil that enable better access to health and hygiene by collaborating with social businesses.

This Christmas, it’s more important than ever to support social businesses. At a time when it may feel easier to shop online at the major online retailer ‘who shall not be named’, why not take a bit of time to find a social business which benefits a local community?

How should we give? Along with the issue of how much, questioning the model into which we donate our money is becoming more and more pertinent in the modern age. As we seek to optimise the way we spend and invest our money, it’s not surprising that we are also looking to optimise the way we give. There is a scarcity in the philanthropic capital available - so it’s important that it is spent well.