
As we, at Yunus Social Business, are tracking and seeing the devastating effect of the Covid-19 virus in the countries where we work, live and hail from, we have been wondering what are the best ways to use our assets.
The Corona pandemic will hit particularly hard the developing countries with harsh sanitary, social and economic consequences for their populations. The healthcare systems do not have the capabilities to address such a crisis while governments are unable to offer the social and economic policies to protect the most vulnerable individuals.
Hence we fiercely believe in the potential of existing solutions created by social entrepreneurs to prevent the Bottom of the Pyramid from the direct or indirect impact of Covid-19. Supporting the leaders who are racing to build new solutions, we aim to safeguard and accelerate the existing ones.
In addition to the action of social entrepreneurs, we stand by our claim that corporations should better understand, articulate, and act on their purpose. Now is the time to do so in the most meaningful way, by leveraging their assets and resources to contribute to solving the challenges we face as a global, connected humanity — challenges that are so vast & complex, no one can solve them on their own.
Tapping into our resources and love for networks, we are developing the 2 distinct responses :
Naveen was born and raised in a small village outside Varanasi in Northern India. All his life, he grew up around manual rickshaw drivers carrying people to and from the city, it’s backbreaking work for very little pay. He saw that very often the rickshaw cyclists came from some of the most vulnerable communities, frequently associated with drug and alcohol abuse.

If I told you that the key to a greener city looked like a lego-style cubic car that could be assembled like IKEA furniture (well almost)… would you believe me? Whilst Elon Musk's view of the future is made up of bullet proof steel, the french startup, XYT is building a future built on inclusion, simplicity and functionality.

YSB is thrilled to announce our partnership with Ingka Group (the largest IKEA retailer) and IKEA Social Entrepreneurship B.V. to launch the Social Enterprise Partnership Programme (SEP). The programme supports local social enterprises to scale their existing businesses and create more inclusive and sustainable communities while meeting IKEA business needs.